INSIDE EVERY BEAN IS THE POTENTIAL FOR AN INCREDIBLE HARVEST.

Purpose + Positioning + Messaging

Whoever stands for something different, gets noticed.

The Challenger: a bold underdog competing against dominant or established players by offering something different.

The Disruptor: a market-shifter radically changing the way industries operate by upending traditional practices.

The Innovator: a forward-thinker driving industry progress by introducing new ideas, products or methods.

The Notable: a master of distinction, transforming the familiar into something bold, memorable & unmistakably theirs.

In a world where small and midsized brands are overshadowed by corporate giants and daring ideas are drowned out by the noise of conformity, mediocrity stands as the ultimate enemy of innovation.

Brands that settle for the status quo lose relevance, connection, and the chance to lead - so it’s time to disrupt the dull, turn ambition into action and reclaim the edge that sets challenger, disruptor and innovator brands apart.

human beans!

I’m Luisa Ford, a Brand Communications strategist, and the mastermind behind One Seen Bean™.

I design and deliver communications ecosystems for aspiring and emerging small and midsize changemaker brands dedicated to challenging norms, reshaping industries, and driving innovation.

Every strategy, every toolkit and every framework I produce takes a powerful position on who you are, why your brand is different, and how you are delivering an unmatched customer journey to break through the clutter and noise.

Why? Because it’s only when you’re clear on your brand identity, what its strengths are and how it differs from the rest of the market that you’ll encounter a measurable impact on your client retention, referrals and profitability.

Luisa Ford, One Seen Bean

BRANDS I’VE WORKED WITH

ONE: THE BEAN CANTEEN

Get your hands on one (or more!) of OSB’s popular eBooks or mini courses to get actionable tips, templates and techniques that will see your brand getting recognised, trusted and talked about.

TWO: THE INTERVENE BEAN

When people aren’t loving your brand - stop. Spend time with Luisa to map out a strategy with powerful messaging and a customer experience like no other to take your brand from hiding to delighting.

THREE: THE KEEN BEAN

Let’s connect about your special request: a speaking event, membership talk, podcast or workshop, and discuss how I can add value to your brand, your audience and your bottom line.

  • "I had the incredible privilege of spending time with the amazing Luisa Ford from One Seen Bean, and wow, did she help me uncover the words that truly capture the essence of my 6-month 1-on-1 money coaching program.

    "We dove deep into understanding our target audience, exploring our brand archetype, and discovering the concept of brand currency - something totally new to me.

    "Luisa brought empathy, insight, and an uncanny ability to cut through the noise, helping us land on a message that resonates."

    Peita, Caboodle Financial Services

  • "Until I engaged One Seen Bean I did not realise or experience the power of using the right words at the right time.

    "Luisa worked with me to understand what my target market really wants to hear, how to say it, what to listen for and where to say it. Consequently, she helped me create a movement that very quickly gained momentum.

    "What delights me the most is that my authority and revenue have both grown substantially because of the work we did with One Seen Bean."

    Chelsea, Foodpreneurs Festival

  • "Luisa has helped me to better understand the idea of ‘re-framing achievement’ in a way which has helped me re-position myself as a leader in a competitive and challenging market.

    "She has been exemplary in helping me identify and develop my own niche, stay on message and position myself as an authority in my field.”

    John, Senior Counsel Barrister

Let’s get straight to the good stuff on Instagram @oneseenbean.

Pull up a beanbag!

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