LET’S DO THIS: After a lengthy corporate career, and fuelled by empathy for the unheard voices of small brands and entrepreneurs, I launched One Seen Bean™ to rebel against the dominance of deep-pocketed giants and the growing number of ‘blands’ that lack purpose and find themselves navigating without a map.

MISSION POSSIBLE: With a passion to challenge people to change the way they think and prove that there is more than one way to do things, it’s my mission to solve brands’ toughest ‘attention’ challenges by encouraging them to embrace the true entrepreneurial spirit and get noticed.

REALISTIC OPTIMIST: My work stems from the belief that small brands can compete with bigger brands and louder competitors, no matter how small their marketing & communications budgets start out. The brands that are winning are those with a powerful purpose, sharp messaging, and are committed to taking customers on a meaningful journey.

LITTLE BLACK BOOK: Over 20 years I’ve partnered with hundreds of brand leaders; advised CEOs and politicians; taken unknown brands to become household names; and gotten down in the trenches with countless entrepreneurs to help them be seen, heard and grow.

PEOPLE WATCH: As a parent to three boys, two with additional needs, I know first-hand the power of embracing difference and fostering individuality. As such, I’m a strong advocate for inclusivity and will go to great lengths to view the world, and the brands I work with, from all angles.

SECRET SAUCE: Unsurprisingly, when exploring strengths science to transform my potential into great performance, I uncovered my Top 5 CliftonStrengths® are: 1. Positivity 2. Includer 3. Communication 4. Individualisation 5. Learner. Knowing this means I do what I do best, every single day.