From Bland To Bold:
Bringing the fight to mediocrity.
Can you afford for your brand to be bland?
Research shows, 75% of brands wouldn’t be missed if they disappeared overnight.
Source: Havas’ Meaningful Brands Report 2021, Global consumers
The dominance of big corporations has gone on for too long. It's time for smaller brands to step up, claim their space, and challenge the status quo.
CREATE•it.
Small game-changer brands are the pulse of progress - pushing boundaries, shattering norms, and delivering the innovations big brands can’t touch.
They're not afraid to take risks or rewrite the rules, driving the game forward while the industry giants play catch-up.
When looking for real breakthroughs, look to the challengers, disruptors and innovators - their hunger fuels the future.
CHALLENGE•it.
Small brands are the heartbeat of competition, keeping big players on their toes. They bring fresh ideas, fierce agility, and a relentless drive to challenge the status quo.
While large corporations get comfortable, game-changer brands shake up industries, spark innovation, and deliver what consumers didn’t even know they needed. Without them, the marketplace would be a stale, uninspired playground.
CHOOSE•it.
Small brands are the champions of consumer choice, offering alternatives that disrupt the monotony of mass-market sameness. They empower customers to pick products that align with their values, needs, and tastes - not just what the big corporations push.
By delivering diversity, authenticity, and tailored solutions, small brands put power back in the hands of consumers, proving there’s more than one way to do business.
The Anti-Bland Intervention
No one aims to be boring, but with half of all marketing in Australia barely getting any reaction, bland is what we’ve got.
Game-changer brands understand the need to question their strategy to beat boredom, after all, it’s crucial for survival.
When your ambitions outstrip your resources, you can’t afford to waste time or money on mediocrity - so never settle for bland.
The DARE TO BE DIFFERENT guide is available now - yours free to download!
