CAMPAIGN PLANNING
In a world flooded with information, focusing on how, and what, to communicate is not a choice - it's the conduit to driving engagement, shaping perceptions, and propelling your business toward sustained success.
MINI CONSULT
Typical campaign issues:
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CAMPAIGN PLANNING
Get guidance on overcoming those urgent comms and campaign planning problems that are hindering your connection, engagement, loyalty and advocacy rates.
Low customer engagement
Weak market position
Gaps in brand image
Poor customer perception
Misunderstood brand value
Whatever your comms hurdle may be, you’ll receive valuable insights and expert guidance to quickly identify and address it. You’ll be offered strategies to: get noticed, get cut-through and strengthen your market competitiveness.
$200*
60 Minutes of Expert
Guidance + Next Steps
ACQUISITION WORKSHOP
What we’ll focus on:
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CREATE BETTER LEADS
In todays ever-evolving market landscape, where attention spans are fleeting and choices are abundant, mastering the art of acquisition is a pivotal milestone.
Go-to-market strategy
Target market: audience mapping, buyer behaviour
Campaign climate review
Influence strategies: behavioural science, thought leadership
Attraction messaging: brand pillars, supporting messages
Touchpoint: paid, earned, owned
Campaign measurement
$4,200*
Full Day Guided Workshop +
Bespoke Campaign Playbook
RETENTION WORKSHOP
What we’ll focus on:
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CULTIVATE THE ‘COMEBACK CREW’
It is generally recognised that retaining an existing client costs 5x less than acquiring a new one, so mastering the art of retention is not just a strategy - it's a necessity.
Client satisfaction
Behavioural patterns
Current state: client journey - purchase to advocacy
Unique retention proposition
Retention messaging: pillars & supporting messages
Influence strategies: behavioural science, thought leadership
Outcomes: results, impact, testimonials & case studies
Touchpoints: paid, earned, owned
Campaign measurement
$4,500*
Full Day Guided Workshop +
Bespoke Campaign Playbook
*Pricing is in AUD. Terms & Conditions apply.
“The true beacon of distinction in this noisy world is achieved through purposeful branding, compelling campaigns and exceptional customer service.”
How long are mini consults?
Mini Consults are for 60 minutes on your scheduled day. They are designed to tackle your most urgent marketing and communications problems. You’ll get on-the-spot guidance so the issue you are facing doesn’t cause ‘business paralysis’.
How long are campaign planning workshops?
Workshops are for 6 hours and include a ‘brain break’ + lunch break. Having a day together allows for thorough investigation and crafting of your campaign playbook which will be delivered two weeks post-workshop, barring unforeseen circumstances or another date being negotiated.
Where will my session be held?
All consults and workshops are held online - for easy access and attendance. Each session will be recorded and a link to the recording will be sent to you following your session for downloading.
Who is best suited to a mini consult?
Mini consults are for any brand owners stopped in their tracks but need to move on swiftly. They may not need a full strategy session, rather some quick guidance for their most pesky communications and campaign problems.
Who is best suited to a campaign planning workshop?
Workshop titles highlight the focus areas of the sessions: ‘Acquisition’ is for brand owners looking to up their game in attracting new clients; and ‘Retention’ is for brand owners looking to invest in keeping existing clients.
What preparations do I need to make for my workshop?
A pre-workshop questionnaire will be sent to you for completion. The questionnaire will help ascertain what sort of campaign you are looking to run and to guide the conversation during our session.